Turn a following into a list worth sponsoring.
We want to build and run a virtual golf competition that converts your social audience into a list of subscribers you own, for free. You pay nothing for the competition and keep everything when we're done.
A follower count is hard to sell. A list is inventory.
Newsletter placements, dedicated sends, sponsored competitions: all of it needs people who agreed to hear from you. A free competition is how you get them.
- 1
Your part: you call them out.
Open it with one post: "Three shots at Salina Alta. Closest to the pin wins. Who's taking the top spot?" Then a week of updates, written for you.
- 2
Their part: they play for bragging rights.
Straight into a real hole in the browser, on the phone already in their hand. No app, no download. Three shots, and the closest to the pin wins.
- 3
Our part: the list, in your name.
Before they take a shot, every entrant joins your email list and agrees to hear from you. Every name, with its consent record, is yours to keep.
Want us to keep growing and monetizing your new list?
Then hand it to us. We'll build a newsletter that keeps them coming back, keep the list growing with new competitions and turn it into a new source of revenue with sponsors. All it takes from you is one voice note a week.
Example emails, invented creators
Four finished emails we built to show the standard, each for an invented creator. Yours would carry your name and your voice, never ours.
Three ways a list pays.
- Sponsored issues
- A brand in your weekly, written in your voice, sold per issue or by the month.
- Sponsored competitions
- A brand's name on the hole, the prize and the entry page. The biggest slot we sell.
- Your own drops
- Merch, a course or a trip, launched to people who already open your email. On Media we run the store too.
We pitch golf, lifestyle and adjacent brands for you and see each deal through to close. You keep 100% of every deal you originate.
Start free. Keep us around if it makes sense.
Try a competition first. If you want a team behind your audience, choose the level of ongoing support that fits your business.
Your first competition
One agreed event on an existing Heckler hole. No ongoing plan required.
- Setup and management
- A shareable entry page, launch copy and basic creative
- Entrant signup and marketing consent
- Subscriber export and a report on participation and new signups
The Launch Package
Your newsletter, built for you to run.
- Newsletter platform, signup form and subscriber list, fully set up
- A design built around your brand and the content you create
- A welcome sequence, written and automated
- Reusable formats for future sends
Every issue reaches you first in Sign-off, a private approval link on your phone. Nothing sends without your yes.
We agree the scope, initial term and any third-party software or messaging costs before you commit. Email-platform fees, prize funding, paid advertising and custom course production are separate from the free competition.
Let's give your followers something to play.
I run every launch myself, so we only have room for 3 creators to start. Leave your details, then pick a time to talk. I'll come back with a competition idea for your audience and what we'd need to launch it.
It works if you have an engaged golf audience and will share the competition for a week. Golf fit and engagement matter more than follower count. Asking about a newsletter package? Use the same form.
Before you apply
Is the competition really free?
Yes. Your first competition has no setup, hosting or management fee, and you don't need a newsletter package or an ongoing plan. You promote it to your audience. Prizes, paid advertising and custom production are agreed separately.
What do I actually have to do?
Approve the competition and share it with your audience for a week. We write the launch posts and make the basic creative, and we agree the plan together before launch. Everything else is ours: the game, the entry page, the signups and the report.
Do I need to offer a prize?
No. The closest shot and the bragging rights can be the whole point. If you or a sponsor want to put up a prize, we agree the funding, fulfillment and rules before announcing it.
Who gets the subscribers?
You do. Every entrant signs up for your email list and explicitly agrees to receive your marketing to enter. The entry page names you as the sender. You get exportable contacts and their consent records, and subscribers can unsubscribe any time.
Can I keep my existing newsletter platform?
Yes. We agree an export or a supported connection to the platform you already use. You don't need to move your newsletter to run a competition.
Do you take a cut of my sponsors?
Not of the ones you bring. You keep 100% of every deal you originate. We only earn a share on deals our sponsor network sources and closes, and we agree that fee before any work starts.
How big does my audience need to be?
Tell us about it. Golf fit, engagement and a realistic promotion plan matter more than a follower count.
Who else have you done this for?
No Heckler competition yet, and I'm not going to pretend otherwise. But the work isn't new to me. I ran the entire ecommerce business for Dude Dad, a creator with more than 5 million followers, at mid-seven figures a year, down to every email that brought a customer back. Turning a creator's audience into customers is the job I've already done. The golf competition is the new part. I'm running the first competitions myself, which is why the first one is free.