Start a conversation

For golf's pros, coaches and creators

Turn your followers into subscribers you own.

It starts with a free competition on a 3D golf hole. Every player opts in to your email list before the first shot. Then we write your newsletter from about fifteen minutes of your voice a week and find sponsors who pay to be in it. You approve every issue.

Cowboy Dunes, hole 14: 157 yards, drawn live from the terrain in Heckler, our golf game. It plays in your browser, no app needed.

Rented

A follower is rented.

The feed decides who sees each post, and it can change the rules whenever it likes. Post again and it picks a different slice.

Owned

A subscriber is yours.

They gave you their email and their consent. Every issue is sent to all of them, the list goes wherever you go, and it's a number a sponsor can actually price.

The leaderboard ends Sunday. The list doesn't.

How it works

One competition builds the list. Then we put it to work.

2 of 5

Entering is how they join your list.

Before the first shot, each player gives an email and checks the box to hear from you. You get every address, with the consent record that proves it.

3 of 5

You talk. We write.

Send us a voice memo each week, about fifteen minutes long. We turn it into a newsletter that sounds like you, then design it and send it.

4 of 5

Sponsors pay to reach your list.

We package your list for sponsors, sell the placements and write every read in your voice.

5 of 5

You approve every issue from your phone.

Every issue arrives in Sign-off, a private link on your phone. Approve it, ask for changes or send a voice note.

The whole process
Ownership

Everything we build is yours. In writing.

The list
Every subscriber, with the consent record that shows they asked to hear from you. Export it whenever you like.
The domain and accounts
Your domain, newsletter platform, site and store are set up in your name from the first day.
The words
Every issue, post and page, written from what you told us and nothing you didn't.
The sponsors
Deals you bring stay 100% yours. We only earn on the ones we find, at a rate we agree before any work starts.
If we part ways
Nothing has to move, because it was always in your name. We hand back the access and step out.
The founder

You'd be working with me.

For fourteen years I've built audiences for consumer brands and the email systems that turn them into revenue. I co-founded two of those brands, and one was acquired. The closest to this work: I ran the entire ecommerce business for Dude Dad, a creator with more than 5 million followers, at mid-seven figures a year.

No client has run a Heckler competition yet, and I won't pretend otherwise. The golf competition is new; the work isn't. You'd deal with me from the first call, and every message here comes to me.

Brian BoesenFounder, Heckler Media · brianboesen.com
Me, outdoors with my husky