We built a golf game. Then we gave it a job.
I'm Brian Boesen. Heckler started as a golf game you play with friends in the browser. Heckler Media is what happens when you point that game at an audience: a competition worth entering, a list worth keeping, and a newsletter worth opening.
I've done this job before, just not in golf.
- Fourteen years
- Building audiences for consumer brands, then the email and retention systems that turn them into revenue.
- Two brands co-founded
- One of them was acquired.
- The closest to this work
- I ran the entire ecommerce business for Dude Dad, a creator with more than 5 million followers, at mid-seven figures a year, down to every email that brought a customer back.
What I learned is simple. A following is rented. A list is owned. The creators who did well weren't the ones with the biggest numbers; they were the ones who could reach their people whenever they had something worth saying.
Heckler Media builds that reach for golf's pros, coaches and creators.
Six things that don't change.
- You own everything
- The list, the domain, the accounts and every word we write, in your name from the first day.
- Nothing without your yes
- Every issue waits for your approval in Sign-off. Your yes holds only for the draft you saw.
- Your words, edited
- We shape what you said. We never invent what you didn't.
- Nothing that risks a deal
- No tour marks, no tournament footage, no betting sponsors. Every sponsored read is labeled.
- Few clients at a time
- I work on every account myself, so there's only room for a few.
- Numbers you can check
- A monthly report on what grew, what was opened and what sold, from your own platforms.
Golf with friends. Right in your browser.
Club, power, aim and spin are all simulated, so a good shot feels earned, and a link opens the hole on the phone already in their hand. Every hole below is one your competition can run on.
Each hole opens in Heckler in a new tab.
Built on consent, before the first shot.
- Opt-in, on record
- Every subscriber agrees to hear from you before they play, and we keep the record of when and to what.
- Never sold
- A client's list is never sold, rented or shared with anyone, including our other clients.
- Easy to leave
- Every send carries a working unsubscribe link.
The full policy for the game and its competitions: privacy policy and competition rules .